I wasn't familiar with the concept until rather recently. I pretty much thought YouTube was just a good place to watch music videos and try to find episodes of my favorite TV shows. But then I read an article about another author (I don't remember who or where, sorry!) using book trailers to promote their work. I've found a surprising number of them now that I've started looking!
If, like me, you are video-making challeneged, there are artists out there willing to make one for you...for a price. Freelancer.com is a great place to start and you can tell them what you're willing to pay. Below is the one I had created for my debut novel. If you'd like to know who I used (or even how much I paid!), feel free to contact me. Good luck in your own pursuit of success and do consider posting your own book trailer.
If you'd like to know who I used (or even how much I paid!), feel free to contact me. Good luck in your own pursuit of success and do consider posting your own book trailer.