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  Copywriting – A Very Brief Summary

  • Posted by Patricia Ross
  • June 19, 2013
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  • 3,785 views

  What is copywriting?
  Copywriting involves any and all of the words that you read that pertain to selling, promoting, educating, and informing. It's not enough to be great at selling. As a copywriter you have to be able to inform your readers while pe...
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  Persuasion is Not Lying - Manipulation is Lying

  • Posted by Patricia Ross
  • May 8, 2013
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  • 1 like
  • 3,979 views

   
  We are all exposed to persuasion and manipulation on a daily basis, and we most often tend to lump them together under the umbrella term 'persuasion' rather than delve into the differences between them. Although they would seem to go hand-in-ha...
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  The Friday Five - Content for SEO and Copywriting

  • Posted by Patricia Ross
  • March 29, 2013
  • 0 comments
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  • 3,280 views

  I thought I would make Friday the day when I offer five, specific, topic-focused pieces of information that I've used or found helpful during the week. This week, being my first week, I've chosen my topic at random. In future weeks however, I'll be pro...